In the ever-evolving world of search engine optimisation (SEO), website owners and marketers are always seeking ways to improve their website’s ranking on search engines like Google.
One of the key factors that can affect a website’s ranking is its content language. In the past, it was considered critical for a website’s URL to match the language of its content. However, recent developments by Google suggest that this may no longer be the case.
According to a recent article by the Search Engine Roundtable, Google has made changes to its algorithms that allow it to understand better and translate websites that have URLs in a different language than their content. This means that websites with URLs in one language and content in another language can still rank well on Google’s search results pages.
This is a significant shift from the past, where having a mismatch between the URL language and content language could negatively impact a website’s ranking.
Google’s ability to translate URLs has improved greatly over the years. All thanks to its advanced machine learning algorithms, which allow it to understand the meaning of words and phrases in multiple languages.
As a result, Google is now able to understand the content of a website better, even if its URL is in a different language. This has made it easier for websites with multilingual content to rank well on Google’s search results pages, regardless of the language of their URLs.
However, it’s important to note that while Google’s ability to translate URLs has improved, it’s still best practice to have URLs that match the language of the content.
This is because having a URL in the same language as the content can help users understand what the website is about and also make it easier for Google to understand the context and relevance of the content.
Additionally, having URLs in the same language as the content can also help with website navigation and make it easier for users to find the information they’re looking for.
In conclusion, while having URLs that match the language of the content is still considered best practice, it is no longer as critical as it used to be.
Google’s ability to translate URLs has improved significantly, allowing websites with multilingual content to rank well on its search results pages, even if their URLs are in a different language.
As always, the goal is to provide users with the best possible experience, and having a well-optimized website that is easy to navigate and understand is key to achieving this.
