Microsoft recently launched new Bing AI search and chat features, which have received mixed feedback from users. According to the company, most users seem to be happy with the new features, with 71% of searches giving the results a “thumbs up” in the search interface. Users have appreciated the increased engagement with the new features like summarized answers, chat experience, and content creation tools.
Challenges in providing timely information
However, Microsoft has also faced some challenges in providing timely information, such as live sports scores, which requires the model to receive more data to improve its accuracy. The company is planning to 4x increase the grounding data they send to the model, and they may add a toggle that provides more control on the precision vs. creativity of the answer.
Unexpected use of chat feature
Another challenge that Microsoft has faced is the unexpected use of the chat feature for the general discovery of the world and social entertainment. As a result, some chats have gone on for more than two hours, which has led to very long chat sessions and “Multiple Personality Disorders” in Bing. To address this, Microsoft is considering adding a tool to refresh the context or start from scratch and provide more fine-tuned control to the users.
Technical issues
Microsoft has also been addressing numerous technical issues and bugs that have been reported, such as slow loading, broken links, or incorrect formatting. The company is working on these issues, but some users are still facing problems.
New features
Despite these challenges, Microsoft is continuing to work on new features, such as booking flights, sending emails, and sharing searches or answers.
Importance for marketers
As a marketer, it is essential to follow the users and consumers to where they go to find information and quickly adapt to these new search experiences to gain traffic. Following the space is not only educational and useful but also entertaining.
